📖 Iss Kitab Ke Baare Mein
The Unusual Billionaires (August 2016, Penguin India) Saurabh Mukherjea ki pehli bestseller hai jo India ke serious retail investors, CFA students, aur PMS managers ki bible ban gayi. Mukherjea Ambit Capital ke CEO the (book ka research period mein), 2018 mein unhone Marcellus Investment Managers found ki jo aaj India ki sabse premium consistent-compounder focused PMS hai (₹15,000+ crore AUM as of 2025).
Book ka research approach Jim Collins ke Good to Great se inspired hai, par 100% India-focused: BSE 500 + plus listed companies ka 10-year data, strict filter — har year minimum 10% revenue growth + 15% Return on Capital Employed (ROCE). 5000+ companies se sirf 7 survive kiye yeh test (2005-2015 period): Asian Paints (decorative paints monopoly), Berger Paints (#2), HDFC Bank (private banking gold standard), Marico (Parachute oil, Saffola), Page Industries (Jockey innerwear license), Astral Poly Technik (CPVC pipes), aur Axis Bank (private bank #3, before its 2017-2020 NPA crisis).
Mukherjea ne in 7 mein ek pattern dhundha jo Indian context-specific hai. Western 'Good to Great' frameworks (Level 5 Leadership, Hedgehog Concept) yahaan kuch fit hote hain par Indian masale alag hain: (1) FAMILY/PROMOTER CULTURE — yeh saari companies family-driven hain (Singhanias for Asian Paints, Mariwalas for Marico, Genomals for Page) — par professional management bhi promote karti hain. (2) DEEP MOAT — distribution muscle (Asian Paints ka 75,000 dealer network), brand premium (Marico Parachute = coconut oil = India ka default mental model). (3) FOCUSED CAPITAL ALLOCATION — diversification se bachna, core business mein gehra ja-na. (4) PROMOTER ETHICS — corporate governance, transparent reporting, dividend discipline.
Indian investing community pe iska influence massive raha. Mukherjea ke approach ke baad 'consistent compounder' aur 'quality investing' India mein mainstream ho gaye. Coffee Can Investing (2018) is book ka practical follow-up tha — 'kya 10 saal mein 10x return ke liye Indian stock pick karne ka formula hai?' Diamonds in the Dust (2021) mid-cap version tha, Behold the Leviathan (2023) India ke evolving competitive landscape pe tha.
Criticism bhi hai: (1) 2016 mein analyze hui 7 companies mein se Axis Bank ne 2017-2020 mein major NPA crisis face ki — yaani 'consistent compounder' hamesha consistent nahi rehta. (2) Survivorship bias — 10 saal pichla data hai, future predict nahi karta. (3) Valuation chapter mein book light hai — kab buy karna hai yeh book nahi batati, sirf 'kya buy karna hai' batati hai. Mukherjea ne in baat-on ko later books mein address kiya.
Indian retail investor ke liye yeh book kyun must-read hai: kyunki yeh PURELY Indian context mein investing thinking sikhati hai. Buffett, Munger ke US examples se Indian investor ko useful insight milti hai par concrete picks nahi. Yahaan Asian Paints, HDFC Bank, Marico — companies jo har Indian apne ghar mein use karta hai — unka deep analysis hai. Yeh sabse approachable Indian investing book hai jo CFA-level rigour bhi rakhti hai aur common-sense narratives bhi.
Year
2016
Global Sales
Indian bestseller — Penguin Random House top business title 2016-2018, multiple reprints
In India
Top 5 investing book in Indian retail investor circuit; mandatory in CFA + Indian PMS firm reading lists

